Everflow has unveiled Traffic Health, a pioneering domain health and IP blacklist monitoring tool designed to combat security threats that jeopardize affiliate marketing performance. This innovation, powered by Google Threat Intelligence, aims to maintain the safety, visibility, and optimization of website traffic through features like ad-blocker list detection, SSL monitoring, and instant alerts.

Sam Darawish, CEO and Co-Founder of Everflow, emphasized the tool’s dual focus on safeguarding revenue and reputation by enabling early detection and swift action against potential disruptions. Traffic Health is the culmination of extensive research into the challenges of lost traffic, revenue, and partner trust, offering businesses a proactive approach to domain health management.

Illustrating the tool’s potential impact, Darawish shared instances where Everflow customers faced significant losses due to undetected domain blocks and ad-blocker issues—scenarios Traffic Health could have mitigated. Arshi Bhasin, Product Manager at Everflow, highlighted the tool’s centralized dashboard as a key feature for monitoring domain uptime and sharing critical data with teams and partners to preempt problems.

Traffic Health is part of Everflow’s broader initiative to enhance affiliate marketing through transparency, automation, and loss prevention technologies. This tool represents a strategic response to the evolving digital threat landscape, offering brands a way to preemptively address blacklisting, conversion losses, and partner disruptions.

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