Mullen Automotive Inc. Rebrands to Bollinger Innovations, Signaling Strategic Shift

Mullen Automotive Inc. (NASDAQ: MULN), a prominent electric vehicle manufacturer, is set to undergo a significant rebranding, changing its name to Bollinger Innovations, Inc. starting July 28, 2025. This change will also see the company’s common stock trading under the new ticker symbol BINI on the Nasdaq Capital Market, while the CUSIP number remains unchanged. CEO David Michery described the rebrand as a strategic move to unify the company’s focus on commercial vehicles, emphasizing that this transition does not impact Mullen’s legal structure or operational framework. Shareholders are not required to take any action in light of this announcement.

The rebranding comes at a time when Mullen Automotive has made significant strides in the commercial electric vehicle sector. Since August 2023, the company has commenced commercial vehicle production at its Tunica, Mississippi plant, and in September 2023, it received IRS approval for federal EV tax credits, offering eligible customers up to $7,500 per vehicle. The Mullen ONE, a Class 1 EV cargo van, and the Mullen THREE, a Class 3 EV cab chassis truck, have both received California Air Resource Board (CARB) and EPA certification, making them available for sale across the U.S. The CARB-issued HVIP approval for the Mullen THREE provides up to a $45,000 cash voucher at the time of purchase, further enhancing its market appeal.

Additionally, Mullen Automotive has expanded its commercial dealer network to seven dealers, including the recent addition of Papé Kenworth, alongside previously announced dealers such as Pritchard EV and National Auto Fleet Group. This expansion ensures comprehensive sales and service coverage in key markets across the U.S. The company’s Tunica, Mississippi, manufacturing center has also been granted Foreign Trade Zone (FTZ) status, offering benefits such as duty deferment and elimination on exported vehicles.

This rebranding to Bollinger Innovations, Inc. represents a pivotal moment for the company as it seeks to solidify its position in the commercial electric vehicle market. The move underscores Mullen Automotive’s commitment to innovation and growth in the EV sector, leveraging its manufacturing capabilities and expanding dealer network to meet the growing demand for sustainable transportation solutions.

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