Dale Buchanan, a seasoned professional in the dog training industry, has released a new book titled ‘The Business of Dog Training,’ designed to empower dog trainers with the knowledge to achieve six-figure incomes. Drawing from 17 years of personal experience, Buchanan addresses the common challenges faced by trainers, such as client acquisition, pricing strategies, and sustainable growth, offering a no-nonsense approach to business success.
The book delves into essential topics for trainers operating in clients’ homes, including effective local marketing techniques, managing time and energy to prevent burnout, and diversifying income streams beyond traditional training sessions. Buchanan emphasizes the importance of understanding the business side of dog training, a skill often overlooked in the profession.
Available for purchase on Amazon, ‘The Business of Dog Training’ is positioned as a must-read for both novice and experienced trainers aiming to transform their passion into a lucrative career. Buchanan’s insights are tailored specifically for the unique challenges and opportunities within the dog training industry, making this guide a valuable resource for professionals seeking to elevate their business practices.

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