The marketing landscape is undergoing a significant transformation, with strategic consistency and AI integration becoming the cornerstone of sustainable growth. ONAR Holding Corp. (ONAR) is at the forefront of this shift, advocating for a move away from the traditional ‘move fast and break things’ approach to a more measured, data-driven strategy. The company’s proprietary AI platform, Cortex, is instrumental in driving results across various marketing domains, including integrated performance media, SEO, and industry-specialized marketing.

Recent industry studies, including a 2024 McKinsey study, underscore the efficacy of this approach, revealing that companies embedding AI into their marketing operations experience revenue growth two to three times faster than those relying on isolated tactics. This data highlights the diminishing returns of speed-focused campaigns in the face of evolving customer journeys and the increasing complexity of digital marketing ecosystems.

ONAR’s network of technology-first agencies is pioneering this strategic pivot, focusing on long-term results over flashy, reactive campaigns. By leveraging Cortex, ONAR is able to connect data, technology, and creativity in a measurable way, setting a new standard for marketing effectiveness. The implications of this shift are profound, suggesting a future where strategic depth and AI integration become the primary drivers of marketing success, rather than the speed of campaign deployment.

For more information on ONAR’s innovative approach to marketing, visit https://ibn.fm/ONAR.

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