The Messi Experience World Tour has made its U.S. debut in Chicago, presenting an immersive exhibition that delves into the illustrious career of soccer legend Lionel Messi. Opening to the public on July 4, 2025, in Logan Square, the exhibition runs through October, showcasing Messi’s journey through interactive technology and visual design. Produced by Ryve & Aone Agency & PRIMO Entertainment, the exhibition not only highlights Messi’s impact on soccer but also celebrates the power of creativity and connection.

Sebastian Diericx de ten Hamme, Leading Partner at Ryve & Aone Agency, emphasized the exhibition’s broader significance beyond soccer, highlighting its themes of creativity, dedication, and community. The Chicago stop of the tour has been enriched by collaborations with local entities like PACO Collective and Chicago Fire, underscoring the city’s vibrant artistic culture and its resonance with Messi’s story of resilience and impact.

A standout feature of the Chicago exhibition is a specially commissioned mural by renowned local graffiti artist Miguel Aguilar, also known as Kane One. This piece not only pays homage to Messi’s personal and professional journey but also reflects Chicago’s storied street art tradition. The mural is part of the exhibition’s commitment to supporting the local creative community, with proceeds from mural-themed merchandise benefiting the Graffiti Institute, which fosters street art education among youth.

Tickets for The Messi Experience are available for purchase online, with the exhibition open daily from 9 AM to 9 PM. Located at 2367 W. Logan Blvd., the exhibition promises to be a must-visit for soccer fans and art enthusiasts alike, offering a unique blend of sports history and cultural celebration.

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